Why do I add Elead agency as a partner in Meta?

Elead agency is the business portfolio in Meta through which Snaprime manages your ads and receives leads. It's not a mistake or some other company. That's the partner's name in Meta, which is why you won't find it under the name Snaprime.

Use the partner ID from the setup guide in Snaprime; click it to copy. In Meta, share the same business Page and ad account you selected in the app with it.

Adding the partner alone isn't enough. It needs access to both selected assets.

The only exception is lead access. There, in Meta, you assign an app called Snaprime.