What video should I upload to an ad?
Video usually performs a bit better than graphics and feels more trustworthy. A simple video from your phone is enough. Upload it in the ad detail: pencil → Video → Upload video ("Nahrát video").
- Film it vertically in 9:16 and ideally also square in 1:1. Meta chooses where each one goes.
- Around 40 seconds long, with one idea.
- Ask an attention-grabbing question within the first 3 seconds.
- Always add subtitles. CapCut, for example, can create automatic Czech subtitles.
- Film in daylight. Don't start the video with a white frame, or the thumbnail will be blank.
A proven structure: a question, tip or problem, a free offer and the call to action "Click below, fill in a short form and I'll get back to you within 24 hours." Don't ask people to call you.
You can't see a Reels preview in Snaprime yet. The 9:16 video will show on Instagram once approved.
In the Bonuses ("Bonusy") section you'll find a video ad mini-course and 30 ready-made scripts.