snaprime
Get started Pricing Consultation

What do campaign statuses and ad labels mean?

A campaign's status is Active ("Aktivní"), Inactive ("Neaktivní") or Archived ("Archivovaná"). Transitional statuses also appear briefly: Creating ("Vytváří se"), Launching ("Spouští se"), Stopping ("Zastavuje se") and Updating ("Aktualizuje se"). While they're showing, wait and don't create the same campaign again.

Ad labels:

  • Delivery paused ("Doručování pozastaveno"): Snaprime stopped the ad because of a problem with your Meta account. Once it's resolved, Snaprime restarts it automatically.
  • Paused in Meta ("Pozastaveno v Meta"): someone outside Snaprime turned the ad off. Clicking Launch campaign ("Spustit kampaň") again fixes it.
  • Running in Meta ("Běží v Meta"): it's off in Snaprime but running in Meta. Open Ads Manager and stop it there.
  • Deleted in Meta ("Smazáno v Meta"): the ad disappeared from Meta. A new one will be created at the next launch.
  • Rejected ("Zamítnuto"): Meta didn't approve the ad. Edit it according to the stated reason and save.
  • Not delivering ("Nedoručuje se"): you'll find the cause in the warning above the campaign.

Labels containing the word Meta mean someone changed the campaign directly in Meta. From now on, edit it only in Snaprime.

More in Campaigns, ads and budget

All help topics
Need a hand with something? Email info@snaprime.com