What budget should I set, and when should I increase it?

We recommend launching your first lead campaign at 300 to 500 CZK a day, ideally 500 CZK. Plan on roughly 100 to 150 CZK per ad per day, i.e. 500 CZK for three ads and 600 CZK for four. A campaign for a specific offer, such as a property or a product, only needs 100 to 300 CZK a day.

The minimum is 50 CZK a day per active ad. The maximum depends on your plan. The app shows both when you set it up.

Don't launch a new campaign at 1 000 CZK a day right away. Only increase the budget after two weeks, once the campaign is clearly bringing leads, and by no more than 50 % at a time: from 500 to 750, then to 1 000 CZK. After each increase, leave the campaign alone for 4 days. If the cost per lead jumps, go back a step. Don't increase it if you can't keep up with calling your leads.

You enter the budget in the ad account's currency. So for an account in euros you enter euros; the minimum is 2 EUR per ad per day.

You pay the budget to Meta; it isn't part of your subscription. For reference: 500 CZK a day is roughly 15 000 CZK over 30 days. This is a recommendation, not a guarantee of any number of leads.