How is the budget split between campaigns and ads?

Each campaign has its own daily budget. The ads within one campaign share it equally.

Example:

• One campaign at 500 CZK a day with three active ads: about 167 CZK goes to each.
• Two separate campaigns at 500 CZK a day each: you're setting 1 000 CZK a day in total.

Adding an ad to the same campaign doesn't increase its budget. If you turn off one of three ads, the campaign budget stays at 500 CZK and is split between the two remaining ones. If you want to spend less, lower the campaign budget.

Each active ad needs at least 50 CZK a day. The app shows what that means for your campaign when you set the budget.

The app doesn't turn off weak ads on its own. Every 14 days, go through them and turn off the ones that aren't bringing leads. See How to look after your campaign in the first 14 days for the steps.

The daily budget you set isn't the amount Meta charges your card every day. You'll find your ad billing separately in Meta.