Is buying leads worth it? The numbers lead sellers won't show you.
Updated August 11, 2026 · Snaprime, a Czech AI advertising app for freelancers and small businesses
TL;DR: A bought lead is a contact that another company generated with its own ads and then sold to you. Packages for real estate agents and financial advisors typically cost 20,000 to 40,000 CZK a month, but only part of that goes into the actual ads. The same budget in your own ads through Snaprime (an app for 4 997 CZK a month) means roughly 90% of the money goes straight into ads under your name, every lead belongs only to you, and you can switch the campaign off any time. For the same money, that's roughly twice the value.
Where the money goes: 30,000 CZK in two scenarios
Take a budget of 30,000 CZK a month, a typical price for a lead package for agents or advisors. Out of that amount, the lead seller pays its margin, overhead and sales team, and only then uses what's left to fund the ads the contacts come from. In practice, usually only about half of your money ends up working in ads.
| Budget 30,000 CZK/mo | Bought leads | Your own ads with Snaprime |
|---|---|---|
| Software / service | included in the package (margin and overhead, usually around 15,000 CZK) | 4 997 CZK (the Snaprime app) |
| Into the actual ads | whatever's left, usually around 15,000 CZK (approx. 50%) | 27,000 CZK (approx. 90%) |
| Whose brand the ads run under | the lead seller's brand | your name and photo |
| Who owns the lead | the seller, who sells it to you (and not necessarily only to you) | only you, straight into your CRM |
| What you keep when you stop | nothing, the contacts and the brand stay with the seller | your page, your audience and your results history |
Illustrative example. Exact ratios vary from seller to seller, but the principle doesn't: their margin is paid out of your budget.
"The whole point of the software is that you can put all that money into ads. If I give 30 grand to a lead seller, 15 grand of it goes to margin. If I put 30 grand into Facebook, I'll get twice as many."
One more thing the seller won't tell you: leads sold across the market come from very similar ads. A "find out what your property is worth" or "free consultation" form, an ad on Meta, a phone number. The only thing lead sellers add on top is verifying the contact through a call center. The rest is an ordinary ad campaign that software can launch for you today, except it runs under your name instead of someone else's.
Who owns the lead, and whose brand it is
A bought contact often isn't exclusive. The seller can offer the same prospect to several agents at once, so you're calling someone two others already called today. And even when the lead is exclusive, it filled in a form for someone else's brand. The person hears about you for the first time on the phone.
A lead from your own ad is a different story. The person saw your face and your name, clicked your ad and left you their contact details. They know who they gave them to, and the call starts on a completely different footing. Every koruna you put into those ads also builds your brand in the region: people keep seeing you even when they don't fill in the form right away.
Control: you're the one holding the switch
- You set the daily ad budget yourself, even from a few hundred CZK.
- You can pause the campaign any time (calendar full, vacation) and turn it back on.
- No commitment: Snaprime is a monthly subscription you can cancel any time.
- With a lead package you pay up front, and the seller decides the pace, quality and exclusivity.
Real campaigns, not promises
These aren't illustrative numbers. snaprime.com publishes real client ads along with their results, including:
Screenshots of all campaigns run in the strip on the home page. Results vary by location, budget and campaign type.
All three routes compared
| Bought leads | Marketing agency | Snaprime | |
|---|---|---|---|
| Monthly cost | 20,000 to 40,000 CZK | 25,000 to 50,000 CZK + ad budget | from 4 997 CZK + a budget you choose |
| Share of money in ads | usually around half | only what you add on top of the agency fee | approx. 90% of total costs |
| Brand | builds the seller's brand | yours | yours |
| Lead exclusivity | often none | yes | yes, they go only to you |
| Launch | up to the seller | weeks to months | a campaign in a few minutes |
| Commitment | package paid up front | often a multi-month contract | none, cancel any time |
| Proof of results up front | references on request | case studies | real client ads published on the website |
FAQ
How much do bought leads cost for real estate agents and financial advisors?
In the Czech Republic, packages typically sell for 20,000 to 40,000 CZK a month, and individual contacts go for hundreds to thousands of CZK apiece depending on type and industry. Only part of that price goes into the ads the leads come from.
Are bought leads exclusive?
Often not. Several agents or advisors can get the same contact at once. A lead from your own ad filled in a form with your name on it, and only your CRM has it.
Which is better value: buying leads or your own ads?
With the same budget, your own ads come out roughly twice as cost-effective, because about 90% of the money is working instead of half. On top of that, the leads are yours alone and you build your own brand, not the seller's.
What is Snaprime and how does it work?
Snaprime is a Czech AI app: it writes the copy, creates the graphics, runs the ad on Facebook and Instagram under your name and collects enquiries in its built-in CRM. You don't need marketing skills, and you can launch a campaign in a few minutes. The Start plan costs 4 997 CZK a month (3 campaigns running at once on FB/IG, 50 ads per month), or 50 897 CZK billed yearly, which works out to 4 241 CZK a month.
Can I switch the ads off at any time?
Yes. You control the daily budget and pausing yourself in the app. You can cancel the subscription any time, with no annual contract.
How soon will I see the first enquiries?
The ad launches in a few minutes, and the first enquiries usually come in within the first few days. The pace depends on location, budget and campaign type.
Run the numbers on your own situation
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