How do I set up and launch my first campaign?

1. In Profile ("Profil"), enter your website address or write a few sentences about your business. The app loads your colors, logo and a summary. Check your name, phone number, service area and description of services.
2. In the Campaigns ("Kampaně") section, click New campaign ("Nová kampaň") (on a phone, tap the plus button). Choose a campaign type, i.e. who you're targeting, and the message you'll use to reach them. For example, "free consultation within 24 hours".
3. The app prepares three ads and a page with a questionnaire. Read through the ads and edit them as needed.
4. Open the campaign page. Check the copy, the questionnaire, the screen shown after submission and the confirmation email, then click Publish website ("Zveřejnit web").
5. In Profile, finish connecting Facebook and activating your ad account. You only do this once and it takes about 10 minutes.
6. Choose a location, enter a daily budget and click Launch campaign ("Spustit kampaň"). Stay on the page until the launch finishes.

You can prepare ads even before connecting Facebook. To launch, you need the Start plan or higher, or a trial.

After launch, leave the campaign alone for 4 days. What to do next is covered in How to look after your campaign in the first 14 days.