The founder's story
My name is Matěj Procházka. I've been running businesses since 2018: four years of marketing for OKTAGON, then my own agency, Elead, and the company Vše Pro Tvůj Dům, which won the Czech Top 100 (Českých 100 nejlepších) award. This is the story of how all of that turned into software.
2018 · First campaigns
I started my business in 2018, from my bedroom at my parents' place. The first budgets were a few thousand CZK, and I learned everything on the go: audiences, creatives, tracking. What hooked me on Facebook ads is that you can't talk your way around anything. Either the enquiries come in, or they don't.
I started my business from my bedroom at my parents' place.
2019–2023 · OKTAGON MMA
OKTAGON, the biggest MMA organization in the Czech Republic and Slovakia, was my dream client. For four years I was in charge of one hundred percent of its online marketing campaigns and helped it earn hundreds of millions of CZK. Above all, I got to see from the inside what a real company looks like and what it does to succeed.
With the OKTAGON team in the cage.
Pavol Neruda · co-founder of OKTAGON MMA
2023 · Elead Agency
In 2023 I founded the marketing agency Elead. Our focus from day one: measurable enquiries from Facebook ads for freelancers and small businesses. We helped over 200 clients get over 70,000 leads and invested over 75 million CZK on Meta.
My first office, room for 2 people.
2024 · Vše Pro Tvůj Dům
A year later I co-founded the company Vše Pro Tvůj Dům. The same enquiry system, this time for our own business: thanks to the leads, we made it to number one in the blown-in insulation market and signed contracts worth 200 million CZK within a single year. In 2025 we won the Czech Top 100 (Českých 100 nejlepších) award. There's no better proof that those enquiries really sell.
Czech Top 100 (Českých 100 nejlepších) 2025.
The turning point
Copy, graphics, audiences, watching budgets: AI started handling everything our team used to do by hand. Lead generation can be fully automated today, and the know-how I spent eight years paying dearly for will soon be available to anyone.
An agency that lives off clicking through campaigns by hand won't survive in this market for long. I decided to be the first to build that automation. With everything I'd learned over eight years.
2026 · Snaprime
Snaprime is the project I'm pouring my heart into. Since the start of 2026 I've been building it with a team of six: we're turning eight years of know-how and data into software that writes the ad, creates the graphics, launches the campaign on Meta and collects the enquiries in a single inbox. No agency, at a fraction of the price.
Today over a hundred clients use it and collect leads through it every day. We have something in our hands that will change the lead generation market for good. Something that launches your own lead generation campaign in literally a minute.
The team building Snaprime.