Leads for real estate agents: what actually works and what it costs.

Updated August 11, 2026 · based on data from 60+ agents who advertise through Snaprime

Collecting leads online isn't alchemy. An enquiry form or landing page, an ad on Meta, a phone. The difference between the routes below is mainly how much of your money ends up in ads, who owns the contact and whose name people remember.

Five ways agents get leads

1. Referrals and reviews

The cheapest, highest-quality source, but you can't scale it or plan it. When a month is slow, you can't speed referrals up. That's why most agents combine referrals with a paid source they can switch on at any time.

2. Property portals

Boosting listings brings buyers to a specific property, but sellers (that is, new listings) don't come from portals. You pay for visibility in a catalog where you sit next to dozens of other agents.

3. Bought leads

Specialized companies collect contacts with their own ads and sell them to agents; packages typically cost 20,000 to 40,000 CZK a month. The catch is the economics: usually only about half of that amount goes into ads, and the rest is the seller's margin and overhead. Several agents often get the same contacts, and the ads build the seller's brand, not yours. The full breakdown with numbers: Is buying leads worth it?

4. Marketing agency

An agency can do the same as your own ads, but for a fee of 15,000 to 25,000 CZK a month on top of the ad budget. Good agencies specializing in real estate tend to be fully booked and don't take on new clients. For an individual agent, it's the most expensive route on the market.

5. Your own ads through Snaprime

Snaprime is a Czech AI app that does the agency's work for you: it creates an ad with copy and graphics within 60 seconds, runs it on Facebook and Instagram under your name and collects enquiries in its built-in CRM. Prospects go through a screening form with questions about the property, so you call people who are genuinely thinking about selling or buying. The app costs from 4 997 CZK a month and the rest of the budget goes entirely into ads, roughly 90% of total costs.

Everything in one table

What a lead costs: real numbers from campaigns

• Enquiry about a specific property: 70 to 100 CZK on average.
• Seller lead (valuation, new listing): a few hundred CZK, depending on location and competition.
• Pace: with a budget of 500 to 1,000 CZK a day, typically 1 to 2 seller leads a day.
• Reach: every koruna spent produces roughly 10 impressions. A 1,000 CZK campaign shows the property to roughly 10,000 people, which is also your argument to the seller that you did everything possible to sell.

And here's how it looks for specific agents (real campaigns; screenshots run on the home page):

Results vary by location, budget and campaign type. A purchase agreement from 634 CZK isn't the norm, but it shows what a single quality lead can turn into.

How Snaprime works in practice

1. Fill in your profile. Location, website, a few sentences about you. The app turns that into your unique selling point (say, "real estate in the Vysočina region since 2012") and pulls your colors into every graphic.
2. Connect Facebook once. A guide with short videos, and the connection stays in place for good. Snaprime creates your ad account and pixel via the API, so you never have to set foot in Business Manager.
3. Create an ad. Pick a type (new listings, property valuation, promoting a specific property) and within 60 seconds you have a finished ad built from concepts that already work for other agents. Photorealistic AI visuals are labeled according to EU rules.
4. Set the budget and region, then approve. The ad runs under your name. You can switch it off, turn it back on or change the budget any time.
5. Call the leads from your CRM. Every enquiry comes with the answers from the screening form, so you know who you're calling and why.

For properties for sale, Snaprime also builds a dedicated property website (gallery, price, highlights, enquiry form) on your subdomain, with conversion tracking set up automatically. The campaign then optimizes for real enquiries, just as an agency would set it up.

When Snaprime doesn't make sense

When you don't want to pick up the phone. Leads from ads are people at different stages of deciding, and without a quick call they go cold. And when you expect a miracle at 200 CZK a day with a single graphic: ads need at least a month and a reasonable budget to get going. Agents who pick up the phone and come across as trustworthy close many times more from the very same leads.

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